WhatsApp can be the best marketing tool if you make the right strategies. These days, many businesses manage their customer engagement activities with simple WhatsApp messages.
However, if it’s not strategized right, then it could cost your sales. Let’s look into the few common WhatsApp marketing errors that you could make and find how to avoid those mistakes in WhatsApp marketing.
Businesses now use WhatsApp to share bills, offers, promotional messages, marketing ads, appointment schedules, and more to keep their sales cycle easy.
If you look more into WhatsApp marketing, you will see that one WhatsApp marketing mistake that you neglect can make you lose a sale and the customer.
Sometimes, we receive messages from brands like “Dear Sir/Madam, Congratulations! You are selected for a gift voucher…”
It looks vague and you want to ignore this message and sometimes even block the brand, right?
This is how one WhatsApp marketing campaign mistake can impact your sales and business.
Few brands make it as a strategy to send too many and frequent messages to customers. This might make customers feel spammed by the brand and might choose to ignore or block the service.
“Dear Customer, We think…” Kindly remember that no customer wants a formal conversation. Remember, nobody in-person will greet their customers with such phrases. Customers are now expecting a friendly approach.
Scheduling WhatsApp campaigns at the wrong time is definitely a big issue in achieving your target goals. When you send messages to your customers on a Sunday, early in the morning, expecting them to respond, it is really not a good idea. All of us expect our Sunday morning to start at 12 noon. So, sending your promotional messages will not work out as you would want it to.
Many brands think emojis makes their messages interesting and fun and use them too many times in their messages. However, when you read a message and find too many emojis, you will find it difficult to even read, and this makes you to ignore the whole message. Here, emojis become your ‘mistakes to avoid in WhatsApp marketing’.
We use the WhatsApp chat app for family and friends— a personal communication medium. So, obviously they don’t expect any formal chats with all the AI words (For example, “Dear Customer, You are our most important client. Please keep shopping with us…”) in their private messaging app. Neglecting personalized message format and tone is your major WhatsApp marketing strategy mistake.
Using the same message for all your customers will work only once in a blue moon. Each customer is a different person, so you need to customize your marketing messages according to their preferences and behavior. If you use the same message for all your customers, it will make you lose some potential sales.
Some brands take their own sweet time to respond to customers’s queries or simply ask them to email and leave without offering any solution. If you are using WhatsApp to communicate with customers, then the response should be on the same platform. Making customers move to too many apps will make them lose interest in your brand.
Few brands have this strategy of following up too many times, like, ‘I’m sending you this message to remind you about our service or product in case you missed my 10 other follow-ups’. This will definitely give customers a tired experience with your brand.
If you write a lengthy text almost like an essay, it will give a spam impression to your customers, leaving them to neglect and block your brand. Keep your texts short and concise.
Many brands compare competitors and copy their strategies. Copy pasting competitors comes under the top WhatsApp marketing mistakes to avoid. Every business is distinctive and so are the customers! Create strategies that align well with your brand, interests your customers and outsmarts your competitors.
InfinityHub’s WhatsApp Marketing Application could support you in all the situations mentioned above. Excited to know how? Then book your free demo with our experts now.
