Thinking about how you can drive the complete potential of WhatsApp Marketing for your business?
Whenever executed effectively, WhatsApp Marketing can assist you with supporting as much as 150X ROI for your business!
You could claim a commerce business, an Education Institute, a Financial Institute, a Logistics business or a business in other industries; WhatsApp is one of the best platforms to reach a global audience & grow your sales & revenue.
In this blog, we’ll examine what precisely WhatsApp Marketing is and the 14 WhatsApp Marketing strategies that will help you drive 3x more sales & enable a delightful customer experience.
One thing you ought to realize here is that we’ll list demonstrated WhatsApp Marketing strategies you can execute with WhatsApp Business API and WhatsApp Business Application.
If the term WhatsApp Business API is a new area, you should most likely first look at this WhatsApp Business API Guide.
In this way, we should begin!
WhatsApp Marketing is a strategy where organizations utilize the WhatsApp platform to communicate with and market directly to potential and existing customers. This approach includes sharing promotional messages, providing customer service, executing transactions, and that’s just the beginning, all inside the WhatsApp environment.
WhatsApp messages have a 98% open rate. Sending bulk WhatsApp Marketing messages and offers on WhatsApp is the most effective way to contact a wide audience & boost your sales.
You can set up automated notifications on WhatsApp for different occasions like order, shipping, delivery, abandoned carts & more to users via integration.
Essentially, you can automate notifications that will be shipped off a client’s WhatsApp consequently at whatever point any occasion is set off like order confirmation, delivery updates, appointment confirmation, abandoned cart reminder & many more updates.
By running Direct to WhatsApp Advertisements on Instagram and Facebook, you can drive moment lead generation & reduce cost per lead.
With ‘Direct to WhatsApp Ads’, users instantly redirect to your WhatsApp where you engage them in a live 1:1 conversation.
A significant advantage here is that when a user lands on your WhatsApp, you’ll in a split second get their name and Mobile number (without having them fill out tiring landing page forms).
Imagine retargeting a specific audience group that is bound to purchase your products & services.
Indeed, you can now do it with smart Campaigns manager
WhatsApp Retargeting Campaigns permit you to retarget a particular set of users by sending them a WhatsApp Broadcast Campaign.
So, let’s say you wish to Broadcast a message on Diwali to those who have:
Read your WhatsApp Broadcast Campaigns.
Haven’t read your Broadcast Campaign.
Read and Responded to your Broadcast.
Clicked on a button on your previous WhatsApp Broadcast.
WhatsApp Catalogue permits organizations to make and share inventories of their products and services directly through WhatsApp. Clients can peruse your inventory, find out about your items, and even make buys while never leaving WhatsApp.
WhatsApp Catalogues make it more straightforward for clients to peruse and buy your items on WhatsApp.
WhatsApp is the perfect place for Personalized Customer Communication.
WhatsApp allows you to send messages across multiple fun formats with rich media including Images, Videos, PDFs, GIFs & much more.
Not to fail to remember that you can utilize emoticons to customize the text!
With InfinityHub WhatsApp Engagement Suite, you can attach Clickable CTA & Quick Reply Buttons that make your messages highly actionable.
A site landing page has an average conversion rate of 2.35%.
Be that as it may, you can double or triple this conversion rate by engaging users on WhatsApp.
The most ideal way to do this is to coordinate WhatsApp on your site with a WhatsApp Button.
A WhatsApp Button integrates on your site, clicking which a client will divert to your WhatsApp where you engage them, solve their queries about your products/ services & convert them into customers.
One more incredible method for driving clients to WhatsApp is by sharing a WhatsApp Link across every Online Channel.
A WhatsApp link is basically a connection, clicking which redirects users to your WhatsApp Business.
The significant advantage of making a WhatsApp link is that you can share it all over the place!
Link everywhere & drive users to WhatsApp.
You can additionally enhance your approach by integrating your WhatsApp URL with a WhatsApp QR code logo and sharing it on various social media platforms to boost traffic there.
One of the major WhatsApp Business API use cases is that you can add interactive pre-characterized buttons to make your messages more intelligent.
1. CTA (Call to Action) – These buttons are tied in with getting your users to make a move, for example, “buy now”, or “sign up”. and so forth. These buttons are incredibly valuable.
2. Quick Replies– These are buttons that permit your customers to return a message without typing.
For instance – you can request input from customers by attaching Quick Reply Buttons such as: “Satisfied”, “Extremely Satisfied”, “Not Satisfied”.
Clicking any button will send a message to the business including the customer’s feedback. Allude to the image in the feedback Use Case to see the utilization of Quick Reply buttons.
